COVID-19 AND THE FUTURE OF ONLINE SHOPPING
The sudden surge of COVID-19 had various adverse effects. It resulted in trading losses which led to the near closure of global economies. Online shopping websites were one of the very few sectors of the economy that received a positive boost due to COVID-19. It is imperative to analyze the trends of online shoppin g before coronavirus hit. To fully understand the trends that followed in online shopping . The pandemic’s effect on e-commerce can be further sub-categorized for deeper analysis. While some segments like medical equipment and medicines saw an unprecedented increase in sales. But others like automation parts saw a record low. Shopping: Then and Now The trends of online shopping websites can also be subdivided based on generations. For instance, the millennials changed their purchasing behavior from spending on experiences to stocking and hoarding. Whereas, the older generation did not feel the need to make any significant change in its purchasing behavior. ...